Why Food Wholesalers Deliver Water Filter Systems With Zero Markup
Loss-Leader Introductions to New Prospective Clients
Our global network of food and catering wholesalers stock and deliver WaterStars commercial filtration systems on a voluntary basis. This help also acts as a loss-leader type marketing strategy. The wholesalers’ normal products and services are introduced to new, prospective B2B customers, when delivering the initial filtration system and subsequent filter cartridge deliveries.
WaterStars retailers and merchants are encouraged to reward these corporate volunteers by purchasing other products and services from these wholesalers.